Our Ethos

There are now more cameras in this world than ever before and vastly more photographs being taken every day than ever. This is a good thing; after all, the best camera is always the one you have with you at the time.   Many of these images hold precious memories and meanings for their subjects and creators and that is special, for them.  But for an image to mean something more to anybody else requires more thought, more structure, more imagination.  To quote the great Ansel Adams:

It is my intention to present - through the medium of photography - intuitive observations of the natural world which may have meaning to the spectators.

It is my philosophy that each and every image that I create should be capable of holding the interest of the observer and to have a meaning on some level. In the age of digital photography it is very easy to shoot many, many images.  Some of them are bound to be great by sheer probability.  However this isn’t my style.  While I will of course experiment with different views, angles, light etc these are always structured and thought out.  Some of them will work, other wont, but I will have learnt from the process.